How to Show Up Online | Pt. 1
Let’s take a minute to learn how to create a personal brand statement.
Still trying to figure out your digital presence in the new year? I got you. Keep reading as I walk you through the following things you need to show up online in 2023 (and beyond).
Personal brand statement
Link(s) to work
Way to contact and engage with your audience
In today’s newsletter, we are going to discuss how to create your personal brand statement.
This is very important and should be the first thing people learn. Your one-liner should highlight your background, purpose, career skills, value offerings, or more. You want people to immediately understand who you are, what you do, and why you do it.
Get started with these steps:
Step 1: Ask yourself these questions to get started:
What is my superpower?
What expertise can I offer to others?
Which unique skill does my target audience value?
How do I want to show up in the world?
What work do I want to be known for?
I also created a Reel with these questions in case you wanted to check it out and share on Instagram.
Step 2: Highlight what makes you unique
Your personal brand statement allows you to stand out from peers in your field. Yes, many influencers/marketers/business owners/etc. already exist — but there’s only one you. After you answer the questions above, highlight key parts of your answers that could be your differentiating factors.
Step 3: Share with a trusted group to get feedback
With anything you write, you want people you trust to review your work. Select people you know that are in (or close to) your target audience if possible. It’s important to test your statement, so you can receive honest feedback to implement and/or validate that you’re on the right track.
Most service providers use the standard formula of:
I help [ideal customer] do [desired result or outcome].
However, depending on your industry, you can get more creative.
Here are a few examples of personal brand statements that I like and how they align with the questions above in Step 1:
Melanie Akwule is not only the Founder and CEO of MINWO, but also a technical product management expert who works with Black businesses and startups. Her one-liner “My business is to put Black businesses on.” clearly states her superpower and the type of work she wants to be known for.
Khalia Braswell is an award-winning technologist and currently a Ph.D. Candidate at Temple University studying Education with a focus on Computer Science. Her personal brand statement “Making a social change using technology” highlights her personal mission and how she wants to show up in the world.
Tech resources to assist
Artificial Intelligence (AI) has become popular among marketers, business owners, and more. By entering a few details about you and your brand, Copy.ai, an AI content generator, can have a few drafts of your personal brand statement in less than 30 seconds. Check out this article to learn how this resource can provide inspiration.
Once you have your personal brand statement, it’s time to show the receipts. Look out for pt. 2 next week! Same day, same place.
Was this info helpful? See more examples you like or have more questions? Leave a comment to let me know!
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