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Stop Waiting for the Big Moment
Commit to the work before the audience arrives.
Everyone loves a big moment. The viral post, the overnight success, the major career leap. However, the people who win aren’t the ones waiting for a break. Instead, they show up consistently, making small moves that compound over time.
Did you know Kim In a Minute started as a video series? About 8 years ago, I set out to capture one-minute conversations with creatives, game changers, and entrepreneurs, getting to know their authentic selves through rapid-fire questions. Most of my guests were friends I met in the Bay, and I even flew to NYC to film a special edition, reaching out to friends from college and other creatives I’d met online to bring it to life.
Yet after a while, I stopped. Life happened, my priorities shifted, and I moved on to other things.
Looking back, I wish I had found a way to stay consistent; instead of feeling like I had to go all in or not at all. I thought I needed the perfect setup, perfect execution, and perfect schedule. And because I didn’t think anyone was watching, I convinced myself it wasn’t worth continuing.
Truthfully, I didn’t need perfection. I just needed to keep going. Instead of letting it disappear completely, I could have adjusted, adapted, and found a way to make it work for where I was in life at the time.
Now, #KimInaMinute is back but in a different form: a newsletter. And this time, my goal isn’t tied to how many people open it. Whether 5 people read it or 500, I’m committed to showing up, creating, and making an impact.
That’s the thing about consistency. It’s not about chasing a single breakthrough but about building something that lasts.
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From a personal lesson to the bigger picture
When I used to consult for social media clients, I’d often hear them say, “I want to go viral.”
And my response was always the same: “Okay, then what?”
Because if you’re not ready for that moment, it’s like inviting guests to your house for a party except when they step inside, there’s no food, no furniture, nothing to keep them there. They came once, but they’re never coming back.
This same lesson could apply to any area of life:
In your career: Are you expecting big opportunities but haven’t done the groundwork to sustain them? If the perfect job or client came tomorrow, would you be ready or scrambling to catch up?
In your relationships: Do you nurture connections over time, or only show up when you need something? Are you building meaningful bonds or hoping they’ll just be there when you want them?
In your personal growth: Are you constantly looking for more knowledge and more motivation, while avoiding the small, consistent actions that create change?
The reality is you can’t skip the process. You have to build something worth returning to whether it’s a brand, a skill, a career, or even the trust you have in yourself.
Success leaves clues
Think about some of the most successful creators, athletes, and artists. Their “big moment” didn’t happen overnight. It was years in the making.
Issa Rae started by creating her own web series (Awkward Black Girl) on YouTube before anyone knew her name. She built a world where people wanted to come back for more. That consistency turned into Insecure, and now an empire.
Quinta Brunson was making short, funny skits on Instagram before she got any TV deals. She didn’t wait for Hollywood to find her. She kept creating until they couldn’t ignore her.
Stephen Curry was once overlooked as “too small” for the NBA. He kept refining his shot, perfecting his technique, and practicing when no one was watching. Now, he’s one of the greatest shooters of all time.
Their success wasn’t about one viral moment. It was built through consistency, dedication, and the work they put in over time.
Instead of asking “What’s the one big move I need to make?”, ask yourself:
What’s one thing I can do consistently that will build momentum?
How can I make sure I’m ready for growth when it happens?
Am I showing up in a way that aligns with my goals, regardless of who’s watching?
Lately, I’ve been thinking a lot about the small habits, tools, and ideas that help me stay consistent. Here are a few things that have been on my mind.
Things I’m Loving
My Ultrahuman ring! I’ve been using it for general wellness, and so far it’s been great. I also started wearing it alongside my Apple Watch to compare workout data, so I’ll share updates once I have enough info. Adjusting from a watch tracker to a ring feels like a shift, but I want to make sure the tracking is accurate before fully committing.
Things I’m Learning
New AI prompts for productivity: My friend sent me this after we both listened to this podcast. It was meant for marketing content, but I think it’s also useful for other goals
Try this with your favorite AI tool and update it to fit your needs:
“I want to be more consistent with [insert goal]. Given my current schedule and energy levels, suggest a simple, repeatable system that will help me show up regularly and build momentum without burnout.”
Things I’m Letting Go
Taking myself too seriously. Sometimes, I can get so caught up in the plan and the outcome that I forget to just be. There’s room to stay focused while also enjoying the process, laughing at myself, and letting things unfold without overthinking every step.
Remember, big moments are great, but their impact is only as strong as the foundation behind them. Think about it: what’s one small, consistent action you can commit to this week?
Talk soon.