Smart Marketing with AI
Let’s take a minute to discuss AI tools for design and marketing.
What is AI Marketing?
AI marketing (aka artificial intelligence marketing) uses algorithms and machine learning to analyze consumer data and behavior. Marketers are using AI tools to do many things: create more personalized and targeted campaigns, streamline their marketing efforts, automate repetitive tasks, and gain valuable insights to optimize their strategies for better results.
Content Creation & Automation
If you are building a brand or launching a new product or service, AI-powered tools can assist with content creation and automation by generating high-quality and engaging content at scale, helping you save time and resources. There are even tools available that will help you streamline your social media scheduling and email campaigns while improving efficiency and consistency.
Check out this interesting Reel about AI being used to create a woman’s skincare brand.
Tools to Explore
We’ve already discussed the power of Copy.ai in a previous newsletter, but let’s explore other tools you can use.
This is the tool that has creatives, builders, and marketers in a frenzy and companies investing in their rivals. I don’t think ChatGPT is going to take jobs from humans, but I do think it’s going to allow them to optimize their workflow to produce more content. I use ChatGPT for marketing outlines and copy ideas but the key is to always make it your own (don’t copy and paste) and get smart with the prompts (ie: if I was a marketer…. , if I was building a website….).
Designers will love this tool! Galileo AI creates delightful, editable UI designs from a simple text description, empowering you to design faster than ever. Designers can streamline their repetitive tasks to focus more on designing creative solutions and uncovering actionable insights.
Distribution is so important when producing content. Understanding your approach to taking your long-form content and sharing them on other channels using different methods is key. ToWords is an AI tool that can take your YouTube video and turn them into a blog post on demand.
Ready to make Reels or TikToks? For all of your social media video needs, you can use Supercreator.ai to create short-form videos 10x faster using AI. Video creators can simplify their editing by automating the process, which means saving time and improving their workflow.
AI is not new. Many companies integrate AI into their products; however, now the technology has become more mainstream and accessible. Don’t look at AI as a replacement but instead as a resource to make your job easier. The human touch is still necessary.
Don’t just take what AI generates word for word, pixel by pixel. Use it as a guide or outline then make it your own with your tone of voice and for your target audience.
Plan to use one of these tools? Let me know which one(s) in the comments!
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